Top 25 NIL valuations in college football, 2026
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The 25 highest On3 NIL Valuations among college football players, as listed in the On3 NIL 100 on Oct. 30, 2026. These are On3's estimates, not contracts. Schools and collectives do not publish what they pay players.
The method changed on July 1, 2026. On3's NIL Valuation used to be an algorithm projecting a player's marketing value. As of July 1, 2026, it is a deal-based estimate of the player's current contract value with his school or collective, informed by On3 and Rivals reporting on negotiations and market demand. On3 marks valuations based on a confirmed contract with a green check on its site (On3, Pete Nakos, July 14, 2026; About On3 NIL Valuation). Figures from before July 2026 are not comparable.
| On3 order | Rank (ties) | Player | Pos. | School (2026) | On3 NIL Valuation |
|---|---|---|---|---|---|
| 1 | 1 | Darian Mensah | QB | Miami (from Duke) | $6.5M |
| 2 | T-2 | Dante Moore | QB | Oregon (from UCLA) | $5M |
| 3 | T-2 | Jeremiah Smith | WR | Ohio State | $5M |
| 4 | T-2 | Trinidad Chambliss | QB | Ole Miss (from Ferris State) | $5M |
| 5 | 5 | Sam Leavitt | QB | LSU (from Arizona State) | $4.5M |
| 6 | T-6 | Demond Williams Jr. | QB | Washington (from Arizona) | $4M |
| 7 | T-6 | Jordan Seaton | OT | LSU (from Colorado) | $4M |
| 8 | T-6 | Josh Hoover | QB | Indiana (from TCU) | $4M |
| 9 | 9 | Drew Mestemaker | QB | Oklahoma State (from North Texas) | $3.5M |
| 10 | T-10 | Bryce Underwood | QB | Michigan | $3M |
| 11 | T-10 | Mason Heintschel | QB | Pittsburgh | $3M |
| 12 | T-10 | Jaron-Keawe Sagapolutele | QB | California (from Oregon) | $3M |
| 13 | T-10 | Cam Coleman | WR | Texas (from Auburn) | $3M |
| 14 | T-10 | Kevin Jennings | QB | SMU | $3M |
| 15 | T-10 | Marcel Reed | QB | Texas A&M | $3M |
| 16 | T-10 | CJ Carr | QB | Notre Dame | $3M |
| 17 | T-10 | Byrum Brown | QB | Auburn (from South Florida) | $3M |
| 18 | T-18 | Colin Simmons | EDGE | Texas | $2.5M |
| 19 | T-18 | Jackson Cantwell | OT | Miami | $2.5M |
| 20 | T-18 | Julian Sayin | QB | Ohio State (from Alabama) | $2.5M |
| 21 | T-18 | Arch Manning | QB | Texas | $2.5M |
| 22 | T-22 | Chaz Coleman | EDGE | Tennessee (from Penn State) | $2M |
| 23 | T-22 | Keelon Russell | QB | Alabama | $2M |
| 24 | T-22 | Malachi Toney | WR | Miami | $2M |
| 25 | T-22 | Koi Perich | S | Oregon (from Minnesota) | $2M |
The $2 million tie
On3 lists 27 football players at exactly $2M, Nos. 22–48 in its order, so Nos. 22–25 above are tied with 23 more players. Their order within the tie is On3's, not a ranking. The other players at $2M: Jared Curtis (Vanderbilt), Ethan Grunkemeyer (Virginia Tech), Wendell Gregory (Kansas State), CJ Bailey (NC State), Lincoln Kienholz (Louisville), Austin Simmons (Missouri), Kewan Lacy (Ole Miss), Lance Heard (Kentucky), LaNorris Sellers (South Carolina), Nico Iamaleava (UCLA), Avery Johnson (Kansas State), Damon Wilson II (Miami), Anthony Colandrea (Nebraska), Gunner Stockton (Georgia), DJ Lagway (Baylor), Devon Dampier (Utah), Matayo Uiagalelei (Oregon), Noah Fifita (Arizona), John Henry Daley (Michigan), Kenny Minchey (Kentucky), Dylan Stewart (South Carolina), Howard Sampson (Texas Tech), Bear Bachmeier (BYU).
Next after the tie: Ryan Coleman-Williams (Alabama), $1.8M. “On3 order” is the position in On3's list; “Rank (ties)” gives tied players the same rank. Schools are where On3 lists each player for 2026, with the previous school for transfers.
Source
- On3 NIL 100, college football, read Oct. 30, 2026. Values change often; On3's page is the current version.
- Method: About On3 NIL Valuation (updated July 14, 2026) and Top 10 highest On3 NIL Valuations (July 14, 2026).
- Reported actual deals: Biggest NIL deals in history.
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