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Top NIL agents and agencies in college football, 2026

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No one publishes a ranking of NIL agents by money. Agents are not required to report their deals publicly, and the College Sports Commission, which clears NIL deals, does not publish totals by agent. So this page ranks agencies by the number of college football clients reported for them, and lists the money totals separately, as what they are: claims made by the agencies themselves.

Top 50 by clients · Money totals agencies claim · Who represents the big-deal players · Context

Money totals agencies claim

Agency or agentClaimed totalWhat it coversSource
LIFT Sports Management$45MNIL deals in the 2026 transfer portal window for its college football clients. The agency's Ron Slavin said Brendan Sorsby's Texas Tech deal was close to $6M.Newsweek, Jan. 2026 (paywalled); summary, CollegeNetWorth, Jan. 29, 2026; Boardroom, Jan. 6, 2026
A&P Sports AgencyMore than $30MIn player contracts during the last transfer portal period, according to A&P (it reported $12M in 2024).The Athletic, Aug. 17, 2026; A&P website
SetVision ManagementMore than $20MNIL deals brokered during the early 2026 transfer portal window by the firm founded by Casey Gunn.Forsyth County News, June 29, 2026
Danny Esteban (Rosenhaus Sports Representation)More than $5MTransfer portal NIL deals last season, as he reports. A single agent, not an agency total.Miami Herald, June 15, 2026

These figures are self-reported and unaudited, cover different periods, and can't be ranked against each other or against agencies that don't publish totals.

Top 50 agencies by reported college football clients

From ScoutSZN's agency directory (scoutszn.com/reps), read Oct. 30, 2026; each count was checked against the agency's ScoutSZN page. ScoutSZN describes its data as “Reported representation, compiled from public reporting and public announcements. Not confirmed with the player or the agency, and not confirmation of a contract.” A tie at No. 18 puts 52 agencies in the top 50. Client count measures size, not money.

52 rows · click a column to sort
#AgencyAgents named by ScoutSZNReported college football clientsDraft-caliber clients
1The Business of AthletesDarren Wilson; Sean Brown; Walker Moore1733
2Jordan Sports Group1030
3A&P Sports Agency972
4Athletes First9526
5Exclusive Sports GroupBuddy Baker; Vic Enwere934
6Brick Athlete Enterprises900
7Nilson Sports761
81 of 1 Agency693
93 Strand Sports645
10Rosenhaus SportsDrew Rosenhaus; Jason Rosenhaus; Danny Esteban5117
11Equity Sports5011
12Young Buck Management494
12Milk & Honey Sports493
14Red Envelope Sports481
15Lift Sports ManagementRon Slavin; Jared Fox; Rich Scangarello457
16JL Sports Agency433
17Excel Sports ManagementAlan Zucker4215
17The Team (Wasserman)Chafie Fields4210
19GSE Worldwide394
20Young Money APAA SportsAdie von Gontard; Noah Reisenfeld372
20Dream Makers371
22Curran Media Co.361
23Athlete Asset Protection330
24CSG Athletes302
25Legacy Sports Advisors290
25Premier Athlete Agency290
27Agency 1 Sports Group281
28Aura Sports Group275
28SetVision ManagementCasey Gunn270
30Klutch Sports Group265
30Delta Sports Group261
30Pro Star Sports Agency261
33Sportstars253
34VaynerSports2411
34Priority Sports243
34The Network Advisory242
34SM Sports Agency240
38CAA Football239
38The Familie234
38Ethos Sports Group231
38First Round Management231
38NIL Ace231
38DJRS LLC230
44Athletes in Control220
44Prolifiq Sports Group220
46DVG Sports211
46Protection United210
48Legend Agency200
49National Sports Agency190
50Team IFA183
50Grand Central Sports Management182
50Leverage Football180

Draft-caliber clients is ScoutSZN's count of clients it rates as NFL draft prospects.

Who represents the big-deal players

Representation as reported publicly. ScoutSZN marks a link “confirmed” or “likely” based on public reporting; neither means a contract was verified.

Player2026Reported representationSource
Darian MensahMiami QBYoung Money APAA Sports: Adie von Gontard and Noah Reisenfeld; attorney Darren Heitner negotiated his Duke contractsScoutSZN, confirmed as of Oct. 4, 2026; Heitner's LinkedIn post, Dec. 2024
Bryce UnderwoodMichigan QBEquity SportsScoutSZN, confirmed as of Oct. 4, 2026
Arch ManningTexas QBExcel Sports Management (Alan Zucker)ScoutSZN, confirmed as of Aug. 10, 2026
Jeremiah SmithOhio State WRThe Team (Wasserman), Chafie FieldsScoutSZN, listed as likely (not confirmed) as of July 21, 2026
Sam LeavittLSU QBCAA Football; his brother Dallin LeavittScoutSZN, confirmed as of July 15, 2026
Drew MestemakerOklahoma State QBExcel Sports ManagementScoutSZN, listed as likely (not confirmed) as of Aug. 10, 2026
Brendan Sorsby and Josh HooverTexas Tech QB; Indiana QBLIFT Sports Management (Ron Slavin)Boardroom, Jan. 6, 2026
John Mateer and Trinidad ChamblissOklahoma QB; Ole Miss QBRubicon TalentScoutSZN, confirmed as of Oct. 14 and Aug. 13, 2026
Carson BeckMiami QB (2025)Everett Sports Management (Dan Everett)Front Office Sports, Jan. 2025
Nico IamaleavaUCLA QBHis father, Nic Iamaleava, and coach Cordell Landers, plus at least one lawyer; none are certified agents (as of April 2025)Front Office Sports, Apr. 16, 2025

Context

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