NIL: deals, valuations, agents and rules
NIL hub · Biggest deals · Top 25 valuations · Top agents · Agent rules · Money hub
Who gets paid for name, image and likeness in college football, how much, who negotiates the deals, and the rules agents must follow. Every figure links to its source and date.
Biggest NIL deals in college football history
The largest reported NIL contracts, with what was actually paid, plus the highest On3 NIL Valuations on record.
Top 25 NIL valuations in college football, 2026
On3's top 25 football NIL Valuations as of Oct. 30, 2026, under its new deal-based model. Estimates, not contracts.
Top NIL agents and agencies in college football, 2026
The 50 agencies with the most reported college football clients, the money totals agencies claim, and who represents the big-deal players.
Rules for being an agent for a college football player
NCAA bylaws, the College Sports Commission, federal SPARTA and the FTC, the Protect College Sports Act, state agent laws and the NFLPA.
More NIL money: NIL & revenue sharing · Revenue sharing · Money hub
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